Connect With Trail Users & Grow Your Business

Trail Friendly Business partnership helps your business get seen by people actively planning and enjoying trail experiences across Western Australia.

By joining the program, your business can be promoted across the Trails WA website, mobile app and wider digital network, connecting you with a highly engaged audience of walkers, riders, trail runners and nature-based travellers.

Trails WA reaches a collective audience of more than 202,000 people, with more than 5.1 million annual reach across our digital channels, giving Trail Friendly Businesses the opportunity to connect with trail users before, during and after their trip. 

 
Benefits of Becoming a Trail Friendly Business

• Be discovered by trail users through Trails WA website and app listings
• Appear alongside relevant trails, maps and regional content
• Connect visitors directly with your website, booking pathway or business information
• Access promotional opportunities across Trails WA social media, newsletters, campaigns and app
• Align with a trusted statewide trail brand
• Use Trail Friendly Business branding across your own website, social channels and physical business
• Access practical support, industry updates and opportunities to participate in trail-focused campaigns
• Help create a more welcoming and connected experience for trail visitors across WA

What You Receive

Depending on your Partnership level, benefits can include:

• Trail Friendly Business listing across Trails WA
• Business imagery, links and regional visibility
• Booking integration where supported
• Social media and Facebook Group promotional opportunities
• Newsletter advertising and content opportunities
• Trails WA app promotional opportunities
• Trail Friendly Business digital and physical branding
• Campaign participation and co-branded content
• Performance insights and reporting
• Industry updates, workshops and partner opportunities

(Detailed inclusions and investment information are available in the prospectus.)

Choose the Level That Suits Your Business

Whether you simply want your business to be recognised as trail-friendly or you are looking for more active marketing support, there is a partnership level to suit.

Basic Trail Partnership
A free entry point for eligible businesses wanting a Trail Friendly Business listing and access to selected partner opportunities.

Premium Partnership
For businesses wanting greater visibility and access to additional promotional opportunities.

Elite Partnership
For businesses and operators wanting stronger exposure, content opportunities and a more active partnership with Trails WA. 

 
Get Started

Review the current prospectus and submit your partnership enquiry to join the Trail Friendly network.

Download the Trail Friendly Business Prospectus

Sign up now

Enquire About Membership